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Style Guide for Fernafilia Terrarium Supplies: a fictional guide to convincing people to "Go touch some moss!"


Download the full style guide below

Style guide for Fernafilia cover page.jpg


A passion project my group ran with, this style guide for a fictional company guide was a portfolio project for my Certificate in Professional Technical Writing through the University of Washington.

Behind the Scenes

The logo and 15 page branding and style guide was planned out, researched, and completed in 3 weeks. Our 3 person team started off this project knowing nothing about style guides and at the end of the project, we ended up being consulted by our professional peers about style guides.

Want to see for yourself? Read the full guide here

Style guide example page
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